On Wednesday 14th October I will be one of the key note speakers at Frankfurt Book Fair Business Breakfast. Don’t miss the opportunity to join in the discussions on ”Where’s the buiness? Licensing for children’s content”.
Today, content for children is frequently developed not only in book form, but rather as the basis for extended marketing in many different formats. Licensing agencies are playing an increasingly important role in generating revenues. Frankfurt Book Fair has invited four international experts from publishing firms and licensing agencies. The discussions will be based on day-to-day work experiences and the aim is to answer the simple, yet complex question: Where is the business?